Andrea excels at impacting organizations by transforming their marketing strategies to maximize both revenue and brand reputation.
Prior to launching BrandLift, Andrea led social commerce brand BeautyMint for BeachMint. Andrea’s background includes 15 years of marketing and general management experience for companies including Estée Lauder, Deloitte and Nestlé USA.
Before earning her MBA at USC, Andrea did Equity Research at Lazard Frères where she analyzed over 20 medical device companies. Just after earning her BS at NYU she was a broadcast news anchor and field reporter for a CBS affiliate.